Stockholm/Stephanskirchen Yesterday, MARC O’POLO celebrated a legendary ORGANIC LAUNCH PARTY in Stockholm with the assistance of prime DJ Peggy Gou and a few 300 worldwide visitors from the style scene. The occasion marked the start of the model’s spring/summer season 2020 marketing campaign and the launch of its MODERN ORGANIC PRODUCTs.
The journey to the weird venue – which was stored secret till the final second – shaped an thrilling prelude to the occasion. Shuttles took the visitors to the VR-studio on a distant industrial property. Between the towering industrial items, an outdated metal door opened to confess these on the unique visitor checklist: worldwide vogue icons like Caro Daur, Pernille Teisbaek, Sophia Roe, Jan Quammie, Carlijn Jacobs, Imruh Asha, Sasha Panika, Kosta Kara, Rabea Schif and plenty of extra rubbed shoulders with hipsters from Stockholm on the unpolished venue. Native DJs and, above all, worldwide DJ Peggy Gou created a laid-back ambiance with their units.
MARC O’POLO celebrates its ORGANIC LAUNCH PARTY with Peggy Gou in Stockholm
The get together had been the speak of the city for weeks thanks partially to its secret location, unique visitor checklist and headline DJ. Forward of the principle launch, the style crowd gathered on the new MARC O’POLO idea retailer in Stockholm – Humlegardsgatan 19 – for a warm-up occasion. Along with the brand new monothematic retailer idea with its minimalist design, the premium fashionable informal model with Scandinavian roots is presenting its MODERN ORGANIC PRODUCTs. This assortment is made totally from natural cotton and is the main target of the most recent marketing campaign, which was directed by Mikael Jansson and options Anna Ewers, Fei Fei Solar, Parker van Noord and Keiron Caynes.
Absolutely the spotlight of the gathering is an natural overshirt with paintings from the unique ORGANIC LAUNCH PARTY. A number of items from the restricted get together version had been worn by visitors dancing to Peggy Gou’s beat on yesterday’s dance flooring.
Video ORGANIC LAUNCH PARTY: https://youtu.be/SD2dc41sJ1E
Photos ORGANIC LAUNCH PARTY: https://drive.google.com/drive/folders/1GDpjfnmTAagpwEdf-eDYoIx0VGwGtYEU
Photos Idea Retailer: https://drive.google.com/drive/folders/1EBQLuM4BnpRkl_iYsar9o03qgWM-sCRt?usp=sharing
About MARC O’POLO
MARC O’POLO stands for premium up to date fashionable informal put on. Based in Stockholm in 1967, the MARC O’POLO world right now contains the collections MARC O’POLO Trendy Informal, MARC O’POLO DENIM, MARC O’POLO Footwear and MARC O’POLO Equipment, in addition to the license collections MARC O’POLO Bodywear, Beachwear, Eyewear, Residence, Junior and Legwear. www.marc-o-polo.com
Kristin Lauer, Hofgartenstraße 1, D-83071 Stephanskirchen
Tel.: +49 (0)8036 90-1079, KristinLauer@marc-o-polo.com