Stuttgart. On the path of rap, graffiti, DJing and breakdancing in Europe: along with music journalist Niko Hüls and the hip-hop journal Backspin, Porsche presents the video documentary Again 2 Tape. Amsterdam, Barcelona, Berlin, Copenhagen, London and Paris are the stops on a street journey that explores the roots of city youth tradition throughout borders and language limitations.
Hip-Hop as a connecting aspect
The journey with the Porsche Cayenne S Coupé focuses on the 4 basic disciplines of hip-hop: rap, DJing, graffiti and breakdancing. Away from promotional excursions or packed live performance halls, Niko Hüls meets with musicians, painters and dancers. He immerses himself within the artistic scenes of European metropolises and sheds mild on the contribution that tradition could make to cohesion throughout the continent. “Hip-hop isn’t just a method of costume or a method of music,” says Hüls, who has been working as a journalist for greater than 20 years. “Hip-hop has the facility to attach individuals no matter nation or origin and to convey values akin to respect, tolerance and keenness.”
Porsche presents hip-hop documentary “Again 2 Tape”
Artists in Again 2 Tape illustrate the range of Europe
Company of Again 2 Tape are the MCs Kool Savas (Berlin), Lord Esperanza (Paris), Rodney P (London), Falsalarma (Barcelona), Gebuhr (Copenhagen) and Pete Philly (Amsterdam); DJ Josi Miller (Berlin); dancers Michael ‘Mikel’ Rosemann (Berlin) and Sune Pejtersen (Copenhagen); artwork curator Nicolas Couturieux (Paris); sneaker skilled Edson Sabajo (Amsterdam); graffiti legends Lars Pedersen (Copenhagen) and El Xupet Negre (Barcelona); in addition to the journalists Miriam Davoudvandi (Berlin) and Apex Zero (London).
“This journey is a undertaking of the guts for me. Cohesion and tolerance throughout borders are nice belongings, particularly within the present local weather,” explains Hüls. Dr. Sebastian Rudolph, Head of Public Relations, Press, Sustainability and Coverage at Porsche AG, agrees: “With Again 2 Tape, we’re emphasising values that we domesticate at Porsche, too.”
The content material is shared digitally throughout Instagram, Twitter, TikTok, YouTube and Spotify whereas the Porsche Newsroom – the centre of on-line storytelling for Porsche – carries the complete story. The documentary is now obtainable at newsroom.porsche.com/back2tape and is the second a part of a collection. Half 1 celebrated its premiere in 2018 and has been awarded quite a few worldwide awards, together with the Digital Communications Award, the German Prize for On-line Communication and the ECON Award of the Handelsblatt.
Niko Hüls and Porsche produced their European street journey earlier than the outbreak of Covid-19. Porsche, Backspin and the artists concerned are conscious of their social tasks and are advising towards recreating such a visit till it’s secure and journey is permitted.
Additional data, movie and photograph materials within the Porsche Newsroom: newsroom.porsche.com