There will be a familiar face at the helm as the company behind the Star takes over one of the country’s most-read entertainment magazines.

Salah Bachir will be publisher of Star Cineplex magazine, Torstar and Cineplex announced Tuesday.

Bachir, who was publisher of Cineplex Magazine before Torstar acquired its rights earlier this year, said he’s excited to remain on board.

“There are lots of stories to be told,” said Bachir, a longtime publishing executive and philanthropist, who is also chancellor of the Ontario College of Art and Design and as a prominent advocate of Toronto’s LGBTQ community.

The first issue of the new magazine will be published in July.

“We are thrilled that Salah has agreed to continue with us as publisher of Star Cineplex,” said Jordan Bitove, publisher of the Toronto Star and co-owner of Torstar. “He is a well-known and respected publisher of the best-read magazine in Canada. I am excited to work with Salah on fresh ideas that will engage and inspire our readers.”

Cineplex president and CEO Ellis Jacob also praised Bachir.

“We are delighted that Salah is continuing with Star Cineplex magazine and can’t wait to see the team’s creativity and vision reach the new audience that the Torstar distribution network provides,” Jacob said. “We look forward to working with Salah and the Torstar team on a new magazine as we welcome our guests back to our theatres and back to the big screen.”

Star Cineplex will be distributed in Cineplex movie theatres, Torstar papers — including the Star — as well as to members of Cineplex’s Scene loyalty program.

In addition to his role as publisher of the magazine, Bachir will also be a consultant to Torstar on diversity, arts and entertainment initiatives.

Bachir is optimistic movie lovers will return to theatres once COVID-19 restrictions are relaxed.

“The No. 1 thing people are looking to do when things open up again is to go back and watch a movie,” said Bachir. “There’s still something special about seeing it on the big screen.”



Those movie lovers, Bachir said, are the people he’ll be trying to reach with the magazine — by bringing them behind the scenes, and telling them the stories behind the movies they love. Not, he’s quick to say, in the tabloid, gossipy way found in some magazines.

“Things like where the movie was shot. Something special about the location. Interviews with the director or actors. I don’t care about who’s sleeping with who. We have always embraced a love of film,” Bachir said.

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